Optus rollout

Optus 
A world of yes

Optus

Rollout

After all the rush and glory of a big brand launch comes the long and involved task of rolling out the identity across the many varied  applications that are associated with an organisation the size of leading telco.

Catalogues, editorial, environments, posters, internal engagement and programmes and initiatives, guidelines, advertising, vehicles, retail point of sale, packaging, merchandise, motion and on it goes,

With great brand bones we were able to continual build on, evolving as we rolled out new work over the next three years. The greatest success that work remained relevant, vibrant and surprising yet whilst staying true to its core values and brand.

Here is just a slice.